About Ron Finley

Ron Finley is an accomplished photographer, cinematographer, animator, television writer/director and designer. His TV writing and directing credits range from Sesame Street to Masterpiece Theater to Tales From the Crypt (4 seasons). His awards include the Emmy and Clio. He has taught film production, special effects, and cinematography at the UCLA extension.
 
As a commercial photographer and director with studios in New York and Los Angeles, he has created over a thousand TV and print ads with a long national client list including Proctor and Gamble, Colgate-Palmolive, Johnson and Johnson, Pantene, Taylor Wines, McDonalds, Burger King, Holiday Inn, Coca Cola, Pillsbury, General Mills, Ralston-Purina, Keebler, Lowenbrau, Pabst, Stroh's and Miller Beers, Chrysler Motors, Mattel , Nintendo, The Marine Corps, Mutual Benefit Life, Fruit of the Loom, Ciba-Geigy, Black and Decker, Delta Airlines, Lego/Fisher-Price, Gibson Guitar and so forth.
 
And, As Bill Maher says, "We're still here."
 
Ron Finley

About our studio.


Our studio is 1500 sqft and configurable for for any video or still production that we can fit in.
We use 36 mp Nikon cameras with a complete collection of focal lengths including macros, fish-eyes and telephoto, dependent on the needs. Our cameras are always linked to a live hi-def monitor so the client can see with clarity what we are achieving. Note: we shoot “RAW” format files that provide greater latitude in color and exposure.
 
SELECTING SHOTS
For every shooting session, we post a slide show on line for the client to view and select the shots that we should process (i.e. convert the RAW file to a .TIF file). Once converted, these .TIF files can now be adjusted for color, contrast, and retouching. Many of our clients do not require printing (by us) as they are for web, print advertising, or trade show use. In this case, we have a very large data area on our website where we can up-load all the finished images for the client’s access without the hassle of employing “DROPBOX” sites. A hard copy of the file will be available here (or mailed) on a thumb drive once the job is finished.
 
FINE ART COPY
For large paintings and watercolors that need to be printed big:
We use all the state-of-the-art equipment for art copy: The Better Light  digital camera system (www.BetterLight.com) that can produce a 300 dpi copy of your 30 x 40 painting in a single shot, either 8 or 16 bit, using a Rodenstock 350mm long lens to reduce or eliminate any reflections. For heavily varnished paintings or those with impasto globs of paint, we can totally eliminate reflections by using the process of double-polarization. We use the North Light copy lights for accurate linear illumination. For printing, we use the Epson 11880 capable of printing on 64” inch rolls, any length in either canvas or cotton-rag fine art paper. As for turn-around time, we can generally copy a piece in either one or two days. Printing depends on the medium, as our best canvas needs a laminate sprayed on it for both protection and color depth enhancement. 
 
FOR BOOK ILLUSTRATIONS:
Many illustraters come to us with 50 or more illustrations. Most of these are a mix of ink and watercolor on either board or watercolor paper. We save the artist nearly 50% of cost by shooting this with our 36mp Nikon with high resolution Nikon micro lenses that are brilliantly sharp, yielding a 300 dpi file that prints up to 20” x 30”. While this exceeds any book size, it allows larger salable prints when desired. NOTE: we use exactly the same NorthLight setup as we do for the big pieces.
 
For indepth Fine Art info, visit our site: Penguin Digital Arts
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